图书介绍
商务英语泛读 第1册 Book onePDF|Epub|txt|kindle电子书版本网盘下载
- 张晓丽，吴永红主编 著
- 出版社： 清华大学出版社；北京交通大学出版社
- ISBN：7810823698
- 出版时间：2005
- 标注页数：215页
- 文件大小：11MB
- 文件页数：224页
- 主题词：商务－英语－阅读教学－高等学校：技术学校－教材
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图书目录
Contents1
Unit One1
Text A This Generation Means Business1
Text B America's Vision for a Digital Future5
Text C Company Description:Nokia Corporation9
Unit Two13
Text A The Richest Man in the World13
Text B Invitation for Bids(IFB)17
Text C Business Partners20
Unit Three24
Text A Good Luck to Your Job Seeking24
Text B Adverting on the Web28
Text C Annual Performance Review:Tool for Success?32
Text A Not in Finland Anymore?More Like Nokialand35
Unit Four35
Text B New Economy Dressing for Success39
Text C Putting Your Job Interview into Rehearsal43
Unit Five47
Text A Exports Can Make You King of the Heap47
Text B Negotiating Compensation:It's More Than Just Money51
Text C Applying for a New Boss55
Unit Six58
Text A Telecommuting:Technology Instead of Traffic58
Text B Flea Market Shopping Can Be Satisfying62
Text C CEOs in Hot Water66
Unit Seven70
Text A Women at the Top?70
Text B When the New Boss Is Hell on Wheels73
Text C Gossip:Your Way up the Corporate Ladder77
Text A The Joy of SOHO:Making a Life While Making a Living82
Unit Eight82
Text B Ten Steps to a Successful Good-bye86
Text C General Electric Is Like a Grocery Store91
Unit Nine95
Text A Background to the Euro95
Text B Stepping up to the Firing Line100
Text C When Companies Are Place to Work105
Unit Ten110
Text A Chasing Fame110
Text B What Is Economics?115
Text C The Container Store119
Unit Eleven122
Text A Where Do We Go from Here?122
Text B The Power of the Well Managed Database(Ⅰ)128
Text C The Power of the Well Managed Database(Ⅱ)134
Text A Technologies Can Take off Fast139
Unit Twelve139
Text B The World Economy on the Edge(Ⅰ)145
Text C The World Economy on the Edge(Ⅱ)151
Unit Thirteen159
Text A Changing the Rules of the Marketing Game(Ⅰ)159
Text B Changing the Rules of the Marketing Game(Ⅱ)165
Text C When Do Commercials Boost Sales?171
Unit Fourteen177
Text A Competitive Strategy in the Information Age177
Text B So the Elephants Danced(Ⅰ)184
Text C So the Elephants Danced(Ⅱ)189
Unit Fifteen194
Text A Brand Strategies and Consumer Behavior194
Text B Electronic Cash and the End of National Markets(Ⅰ)200
Text C Electronic Cash and the End of National Markets(Ⅱ)207
参考文献215