实用商务英语写作PDF|Epub|txt|kindle电子书版本网盘下载

实用商务英语写作PDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Part One Fundamentals of Practical Business English WritingChapter 1 Differences between English and Chinese Writing3

Section Ⅰ Different Organizational Patterns3

1．Linear Pattern and Cyclical Pattern3

2．One Single Topic and Multiple Topics6

Section Ⅱ Different Sentence Formation9

1．Hypotactic and Paratactic9

2．The English Hypotactic Methods10

3．The Chinese Paratactic Methods13

4．Abstract Thinking and Concrete Thinking16

5．Sentence Focus in Different Places17

6．Complex and Simplex18

Applying Your Knowledge19

Chapter 2 Using Proper Words24

Section Ⅰ Types of Words24

1．Formal Words and Informal Words25

2．Common Words and Colloquial Words26

3．General Words and Specific Words28

Section Ⅱ Using Right Words for Your Meaning30

1．Denotative Meaning and Connotative Meaning31

2．Commendatory Words and Derogatory Words31

3．Small Words and Big Words32

4．Using Standard Idioms and Idiomatic Expression32

5．Tips for Choosing Words33

Applying Your Knowledge34

Chapter 3 Making Correct and Effective Sentences37

Section Ⅰ Types of Sentences38

1．Simple Sentences38

2．Compound Sentences38

3．Complex Sentences39

4．Compound Complex Sentences40

Section Ⅱ Basic Sentence Pattern41

1．SVi—Subject+Verb41

2．SVCs—Subject+Linking Verb+Subject Complement41

3．SVtO—Subject+Verb+Direct Object42

4．SVtOO—Subject+Verb+Indirect Object+Direct Object42

5．SVtOCo—Subject+Verb+Direct Object+Object Complement42

Section Ⅲ Expansion of Basic Sentence Patterns43

1．Expansion by Modification43

2．Expansion by Substitution43

3．Expansion by Coordination44

4．Expansion by Subordination44

Section Ⅳ Common Sentence Errors45

1．Sentence Fragments45

2．Run-on Sentences47

3．Improperly Placed Modifiers48

4．Faulty Pronoun Reference49

5．Faulty Parallelism51

Section Ⅴ Effective Sentences51

1．Unity52

2．Coherence53

3．Consistency54

4．Conciseness57

5．Variety57

Applying Your Knowledge59

Chapter 4 Paragraph Structure and Major Qualities62

Section Ⅰ Basic Structure of a Paragraph62

1．Topic Sentence63

2．Supporting Sentence67

3．Concluding Sentence69

Section Ⅱ Qualities of an Effective Paragraph72

1．One Central Idea72

2．Clarity in Sentence Level74

3．A Reasonable Organization75

4．Adequate Development79

Applying Your Knowledge81

Chapter 5 Paragraph Types and Development87

Section Ⅰ Types of Paragraph87

1．Opening Paragraph87

2．Body Paragraph92

3．Concluding Paragraph95

Section Ⅱ Organization and Development of a Paragraph96

1．Planning a Paragraph97

2．Methods of Paragraph Development98

Applying Your Knowledge111

Chapter 6 Basic Skills of Essay Writing117

Section Ⅰ Essay Structure117

Section Ⅱ Basic Steps of Essay Writing119

1．Deciding on the Topic119

2．Brainstorming Activity119

3．Re-examining the List of Facts and Narrowing-down the Topic120

4．Writing a Proper Thesis Statement and Making an Outline120

5．Outline Writing122

6．Writing the First Draft128

7．Revising the First Draft128

8．Making the Final Copy129

Section Ⅲ Common Models of Guided Writing129

Applying Your Knowledge145

Chapter 7 Types of Short Writing149

Section Ⅰ Description149

1．Basic Ways of Description149

2．Basic Types of Description151

3．Tips for Writing Description154

Section Ⅱ Narration154

1．Basic Elements of Narration155

2．Types of Narration155

3．Ways of Organizing the Narrative Sequence157

4．Tips for Narrative Writing160

Section Ⅲ Exposition163

1．Types of Exposition163

2．Methods of Exposition165

3．Tips for a Good Expository Writing168

Section Ⅳ Argumentation170

1．Basic Elements of Argumentation170

2．Types of Argumentation174

Applying Your Knowledge176

Part Two Practical Business English Writing181

Chapter 8 Basic Requirements for Modern Business Writing181

Section Ⅰ Functions and Principles of Business Writing181

1．Functions of Business Writing181

2．Principles of Business Writing182

Section Ⅱ Styles and Layout of Business Letters184

1．Styles of Business Letters184

2．Essential Parts of Business Letters189

3．Optional Parts193

4．Envelope Addressing196

Applying Your Knowledge198

Chapter 9 Informative Business Writing201

Section Ⅰ Notes,Notices,Memos and Minutes201

1．Notes201

2．Notices204

Section Ⅱ Memos and Minutes209

1．Memos209

2．Minutes213

Section Ⅲ Instructions216

1．Corporate Profile216

2．Instructions218

Section Ⅳ Complaints and Apologies222

1．Complaints222

2．Letters of Apologies223

Applying Your Knowledge225

Chapter 10 Persuasive Business Writing227

Section Ⅰ Business Request Letters228

1．Agency or Dealership Requests228

2．Request for Products or Services232

3．Request for Settlement of Payment234

4．Application for Registration of a Joint Venture237

Section Ⅱ Sales and Promotion Writing238

1．Principles of the Writing238

2．Tips for Sales Letter Writing239

3．Types of the Writing239

4．Samples240

Section Ⅲ Writing for Employment242

1．Job Application Letters243

2．Resumes and Personal Statement245

3．Recommendation251

Section Ⅳ Commercial Advertisements252

1．Definition and Features of Advertisement253

2．Methods for Drawing an Advertisement253

3．Language Characteristics of English Advertising254

4．Samples259

Applying Your Knowledge260

Chapter 11 Business Documents Writing263

Section Ⅰ Business Reports263

1．Types of Business Report263

2．Structure and Contents of Short Report263

Section Ⅱ Bussiness Contracts/Agreements269

1．Difference between Contract and Agreement269

2．Types of Contracts/Agreements269

3．Verbal Characteristics of Contracts/Agreements271

4．Components of a Business Contract271

5．More Samples of Contracts273

Applying Your Knowledge283

Chapter 12 Business Arrangement and Sociality286

Section Ⅰ Social Correspondence in Business286

1．Features of Social Letters286

2．Types of Social Letters286

Section Ⅱ Invitations Cards and Letters287

1．Formal Invitations and Replies287

2．Informal Invitations288

Section Ⅲ Thanks and Congratulations290

1．Thanks290

2．Congratulation292

Section Ⅳ Ceremonial Speech293

Section Ⅴ Business Appointment295

1．Appointment295

2．Reservation297

Applying Your Knowledge298

Chapter 13 Electronic Correspondence300

Section Ⅰ Telex300

1．Form of Telex301

2．Types of Telex303

3．Rules for Simplifying Words and Phrases in Telex Messages304

Section Ⅱ Fax305

1．Structures of a Fax305

2．Features of a Fax308

Section Ⅲ E-mail308

1．Layout of the E-mail309

2．Features of E-mail310

Applying Your Knowledge311

Chapter 14 Graphic Information Interpreting315

Section Ⅰ Reading and Studying Graphic Devices315

1．Reading and Studying Graphic Devices315

2．Interpreting Graphic Information316

Section Ⅱ Writing with Given Tables316

Section Ⅲ Writing with Given Bar Charts320

Section Ⅳ Writing with Given Curved Lines324

Section Ⅴ Writing with Given Pie Charts328

Applying Your Knowledge332

Keys337

参考书目367