图书介绍
实用商贸英语听说教程PDF|Epub|txt|kindle电子书版本网盘下载
- 田晖，骆莲莲，周双红主编 著
- 出版社： 长沙：中南大学出版社
- ISBN：7811055333
- 出版时间：2007
- 标注页数：299页
- 文件大小：11MB
- 文件页数：306页
- 主题词：国际贸易－英语－听说教学－教材
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图书目录
Unit One The ABC of Business Career1
Lesson 1 Resume1
Lesson 2 Job Interview12
Lesson 3 Recruitment22
Lesson 4 Appointment and Reception32
Lesson 5 Accommodation and Entertainment41
Lesson 6 Sightseeing and Shopping49
Lesson 7 Travel by Air57
Unit Two A Bird's-eye View of Company66
Lesson 8 Company Structure66
Lesson 9 Organizational Culture76
Lesson 10 Management85
Lesson 11 Products and Operations95
Unit Three Marketing Communication105
Lesson 12 Advertisement105
Lesson 13 Marketing115
Lesson 14 Promotion127
Lesson 15 E-Business138
Unit Four Meetings and Parties150
Lesson 16 Trade Fair150
Lesson 17 Business Meeting161
Lesson 18 Party174
Unit Five Business Negotiation185
Lesson 19 Inquiries and Offers185
Lesson 20 Price and Quality195
Lesson 21 Packing and Shipment204
Lesson 22 Payment and Contract213
Lesson 23 Insurance and Claim222
Unit Six Cross-cultural Business Communication232
Lesson 24 Cultural Shock232
Lesson 25 Global Etiquette242
Lesson 26 Genderlect252
Lesson 27 Communication for Management261
Unit Seven Business Writing271
Lesson 28 Business Reports271
Lesson 29 Using Graphs and Other Visuals281
Lesson 30 Business Social Correspondence291