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公司战略 英文版PDF|Epub|txt|kindle电子书版本网盘下载
- （美）戴维·J.科利斯（DavidJ.Collis），（美）辛西娅·A.蒙哥玛利（CynthiaA.Montgomery）著 著
- 出版社： 北京：机械工业出版社
- ISBN：7111064399
- 出版时间：1998
- 标注页数：220页
- 文件大小：55MB
- 文件页数：241页
- 主题词：
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图书目录
Vision, Goals, and Objectives1
Chapter 1 An Introduction to Corporate strategy1
The Need for Corporate Strategy1
CHAPTER 1: AN INTRODUCTION TO CORPORATE STRATEGY1
Brief Contents1
The Pressure to Change2
The Story Today: "No There, There"4
What Is Corporate Strategy?5
PRINCIPLES5
Vision7
PRACTICE7
A Framework for Corporate Strategy7
Goals and Objectives8
Businesses9
Resources9
Structure, Systems, and Processes10
Corporate Advantage11
The Road Ahead12
Recommended Readings12
APPENDIX A: PAST APPROACHES TO CORPORATE STRATEGY14
The Concept of Corporate Strategy14
Appendix A: Past Approaches to Corporate strategy14
Organization Structure And Diversification16
Portfolio Planning16
What Are Resources?17
Value' Based Strategy19
Stocks and Flows19
Generic Corporate Strategies20
Resource' Based View21
Chapter 2 Resources and Rents25
Introduction25
CHAPTER 2: RESOURCES AND RENTS25
Resources25
PRINCIPLES26
Business'Unit Strategy26
Industry and Competitive Positioning26
Resources27
What Makes Resources Valuable?30
Intrinsic Properties of Resources37
Economic Rent38
The Sting of Schumpeterian Competition39
Identification of Valuable Resources41
Resource'Based Strategy41
PRACTICE41
Investing in Resources43
Upgrading Resources45
Leveraging Resources46
Recommended Readings47
APPENDIX B: BUSINESS STRATEGY AND INDU$TRY ANALYSIS48
Strategy Identification48
Appendix B: Business Strategy and Industry Analysis48
Industry Analysis49
The Degree of Rivalry50
The beat of Substitutes53
Buyer Power53
Supplier Power54
Summary54
Generic Strategies54
CHAPTER 3: SCALE AND SCOPE WITHIN AN INDUSTRY57
Introduction57
Chapter 3 Scale and Scope within and Industry57
Businesses57
PRINCIPLES58
Dimensions of Scope58
Expansion within an Industry59