图书介绍
高级商务英语写作PDF|Epub|txt|kindle电子书版本网盘下载
- 王玉主编 著
- 出版社： 北京：外语教学与研究出版社
- ISBN：9787513536523
- 出版时间：2014
- 标注页数：217页
- 文件大小：55MB
- 文件页数：232页
- 主题词：商务－英语－写作－教材
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图书目录
Unit 1 Overview1
Functions of business correspondence1
Criteria for effective business writing3
Words and tone in business writing6
The unique importance of e-mails and faxes9
Unit 2 Business Letters19
Introduction19
Elements of business letters19
Formats of business letters26
Strategies for writing a business letter30
Letters to customers and suppliers31
Letters on staff matters42
Personal business letters50
Unit 3 Memos and Minutes63
Introduction:Memos63
Formats of memos63
Features of memos66
Introduction:Minutes66
Preparing minutes for a meeting67
Features of minutes68
Format of minutes69
Requirements of minutes writing72
Unit 4 Business Reports79
Introduction79
Five-step plan for a business report80
Business report for mats80
Four types of short reports88
Unit 5 Business Proposals95
Introduction95
Three types of formal business proposals95
Key elements of winning business proposals101
Strategies for writing a business proposal101
Business proposal format102
Checklist for business proposals106
Unit 6 Business Advertisements109
Introduction109
The basics of advertisements109
Types of advertisements111
Language features of advertisements115
Excellent advertising words and phrases for ad writing117
Ten steps to writing successful advertisements118
Samples of successful advertisements120
Unit 7 Tender and Bidding Documents127
Introduction127
The general procedures of tendering127
Two types of tenders128
Forms and contents of invitation for bids131
Preparing bidding documents134
Forms and contents of bidding documents135
Language features of tender and bidding documents137
Terminology in tender and bidding documents140
Unit 8 Business Contracts and Agreements145
Introduction145
Procedures of drafting a business contract146
Forms and contents of business contracts147
Types of business contracts151
Language features of business contracts158
Terminology in business contracts163
Unit 9 Notice and Announcement171
Writing a notice171
Writing an announcement174
Unit 10 Resumes and Cover Letters181
Introduction:Resumes181
The elements of a resume182
Resume language185
Strategies for writing a resume186
Three formats of resume187
How to choose the right format for you197
Introduction:Cover letters198
General outline for a cover letter199
Two types of cover letters200
Strategies for writing a cover letter205
Appendix Abbreviations Commonly Used in Business Documents213
References216