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Contents1

Chapter One An Introduction to Business Writing1

1.1 Is Writing So Important for a Business Success?1

1.2 What Knowledge of Writing Makes a Successful Businessperson?1

1.3 General Writing Strategies3

Chapter Two English Writing of Employment8

Section One Business Writing8

2.1 Introduction8

2.2 Cover Letters9

2.2.1 What Is a Cover Letter?9

2.2.2 Five Things to Think About Before Writing10

2.2.3 Anatomy of a Cover Letter11

2.2.4 Ten Important Rules of Cover Letter Writing12

2.2.5 Sample Cover Letters13

2.3 Professional Resumes16

2.3.1 Introduction to Professional Resumes16

2.3.2 Sixteen Important Features of a Professional Resume16

2.3.3 Sample Resumes20

2.4 Thank You Letters23

2.4.1 About Thank You Letters23

2.4.2 Samples of Thank You Letters24

Section Two Language Handbook28

2.5 Using of Nouns28

2.5.1 Definition of Noun28

2.5.2 Classification of Nouns28

2.5.3 Noun Usage29

2.6.2 Different Writing Stages31

2.6.1 The Writing Process31

2.6 The Writing Process and Writer's Job31

Section Three Writer's Workshop31

2.6.3 Different Jobs of a Writer32

Chapter Three Memorandums and Other Office Daily Routines35

Section One Business Writing35

3.1 Introduction35

3.2 General Information and Samples of Office Daily Routines35

3.2.1 Memos35

3.2.2 Minutes37

3.2.3 Schedules39

3.2.4 Notices and Posters41

3.2.5 Certificates43

3.2.6 Letters of Introduction45

3.2.7 Notes and Bills46

3.3.1 Passive Tense49

Section Two Language Handbook49

3.3 Verb Tense49

3.3.2 Changing Passive Voice to Active Voice50

3.3.3 Thinks Actively50

Section Three Writer's Workshop51

3.4 Before Writing Strategy51

3.4.1 Planning51

3.4.2 Pre-writing with Outlines52

Chapter Four Advertisements and Sales Promotion54

Section One Business Writing54

4.1 Introduction54

4.2 General Information and Samples of Advertisements and Sales Promotion54

4.2.1 Structure of Advertisements54

4.2.2 Types of Writing58

4.2.3 Verbal Characteristics of English Advertising59

4.2.4 Features of Advertising Sentences61

4.2.5 Rhetoric Features of Advertising English63

Section Two Language Handbook66

4.3 Subject-Verb Agreement66

Section Three Writer's Workshop68

4.4 How to Write a Five-paragraph Essay68

Chapter Five Business Letters(Ⅰ)71

Section One Business Writing71

5.1 Introduction71

5.2 General Information and Samples of Business Letters71

5.2.1 Enquiries and Replies71

5.2.2 Orders and Their Fulfillment77

5.2.3 Payment82

5.2.4 Shipment85

Section Two Language Handbook89

5.3 Punctuation Ⅰ:End Marks89

5.3.1 Kinds of Punctuation Marks89

5.3.2 End Marks89

Section Three Writer's Workshop92

5.4 Writing Strategies92

5.4.1 Word Webs92

5.4.2 Brainstorming92

5.4.3 Charts and Diagrams92

5.4.4 Peers as Partners92

5.4.5 Self-evaluation93

5.4.6 The Final Edit93

5.4.7 The Evaluation Task94

Chapter Six Business Letters(Ⅱ)96

Section One Business Writing96

6.1 Introduction96

6.2 General Information and Samples of Business Letters96

6.2.1 Complaints96

6.2.2 Claims99

6.2.3 Adjustments101

Section Two Language Handbook105

6.3 Punctuation Ⅱ:The Comma105

Section Three Writer's Workshop107

6.4 Sentence Combining107

6.4.1 Joining Sentence Parts107

6.4.3 Inserting Word Groups108

6.4.2 Adding Words to Sentences108

6.4.4 Showing Relationships109

Chapter Seven Netiquette in Business Communication111

Section One Business Writing111

7.1 Introduction111

7.2 Netiquette in Details111

7.2.1 E-mail Etiquette111

7.2.2 Etiquettes of Voice Mail and Answering Machine118

7.2.3 Telephone Etiquette119

7.2.4 Web Etiquette119

Section Two Language Handbook123

7.3 Punctuation Ⅲ:Usage of Other Punctuation Marks123

7.3.1 Quotation Mark and Underlining123

7.3.2 Semicolon124

7.3.3 Colon124

7.3.5 Apostrophe125

7.3.4 Hyphen125

Section Three Writer's Workshop126

7.4 Sentence Structure126

7.4.1 Understanding Simple Sentences126

7.4.2 Creating Compound Sentences127

7.4.3 Using Clauses to Create Complex Sentences127

Chapter Eight Miscellaneous Business Social Correspondence(Ⅰ)129

Section One Business Writing129

8.1 Introduction129

8.2 Styles of Business Social Correspondence129

8.2.1 Block Form129

8.2.2 Indented Form130

8.2.3 Simplified Style Form131

8.3.1 Letters of Praise and Appreciation132

8.3 Business Social Correspondence in Details132

8.3.2 Letters of Congratulations133

8.3.3 Condolence Letters134

8.3.4 Letters of Recommendation136

Section Two Language Handbook139

8.4 Writing Numbers139

8.4.1 Numbers in Specific Situations139

8.4.2 Notes on Usage140

Section Three Writer's Workshop141

8.5 Unity and Coherence141

8.5.1 Unity141

8.5.2 Coherence142

9.2.1 Letters of Invitation144

9.2 Business Social Correspondence in Details144

Section One Business Writing144

Chapter Nine Miscellaneous Business Social Correspondence(Ⅱ)144

9.1 Introduction144

9.2.2 Letters of Inquiry and Request146

9.2.3 Letters of Requesting Appointment147

9.2.4 Booking Tickets or a Hotel Room148

9.2.5 Letters of Apologies149

9.2.6 Letter of Thanks151

9.2.7 Card Writing152

Section Two Language Handbook158

9.3 Using Short Words158

9.3.1 Choosing Clear,Familiar Words158

Section Three Writer's Workshop159

9.4 Emphasizing Your Ideas159

9.3.2 Using Shorter Verbs159

Chapter Ten Business Speeches162

Section One Business Writing162

10.1 Basics of Public Speaking162

10.2 Introduction of Business Speeches162

10.3 Requirements of Different Business Speeches163

10.4 Some Sample Speeches165

Section Two Language Handbook169

10.5 Avoiding Sexist Language in Business Writing169

Section Three Writer's Workshop170

10.6 Parallelism170

10.6.1 Definition of Parallel Construction170

10.6.2 Different Parallel Constructions171

Section One Business Writing173

11.1 What Is a Business Report?173

Chapter Eleven Business Reports173

11.2 Steps of Writing a Routine Business Report174

11.2.1 Determine the Scope of the Report174

11.2.2 Consider Your Audience175

11.2.3 Gather Your Information176

11.2.4 Analyze Your Information176

11.2.5 Determine the Solution177

11.2.6 Use Graphics and Illustrations177

11.2.7 Organize Your Report178

11.3 Elements of Effective Business Reports179

11.3.1 Accuracy179

11.3.2 Objective180

11.4 Short Business Reports181

11.5 A Standard Format of Long Business Reports182

11.6 Samples of Business Reports183

Section Two Language Handbook190

11.7 Using Acronyms Correctly190

Section Three Writer's Workshop190

11.8 Descriptive Essays190

11.8.1 Definition of Descriptive Essay190

11.8.2 Tips for Writing Descriptive Essays191

Chapter Twelve Technical Manuals and Instructions192

Section One Business Writing192

12.1 Introduction192

12.2 General Information and Samples of Technical Manuals and Instructions192

12.2.1 Technical Manual Writing192

12.2.2 Technical Instruction Writing195

Section Two Language Handbook200

12.3 Using Effective Transitions200

12.4 Narrative Essays201

Section Three Writer's Workshop201

Section One Business Writing202

13.1 Introduction202

13.1.1 What Is Contract?202

13.1.2 What Is Agreement?202

Chapter Thirteen Contracts and Agreements202

13.1.3 Difference Between Contract and Agreement203

13.2 General Information and Samples of Contracts and Agreements203

13.2.1 Structure of Contract203

13.2.2 Verbal Characteristics of Contracts and Agreements204

Section Two Language Handbook212

13.3 Using Modifiers Correctly212

Section Three Writer's Workshop215

13.4 How to Write a Persuasive Essay215

14.1 Introduction of Modern Technology in Business Writing217

Chapter Fourteen Modern Technology in Business Writing217

Section One Business Writing217

14.2 General Information of Modern Technology in Business Writing218

14.2.1 Writing with Word Processing Software218

14.2.2 Internet Research Guide222

14.2.3 Some Other Frequently Used Software224

Section Two Language Handbook226

14.3 Avoiding Fragments and Run-ons226

14.3.1 Sentence Fragments227

14.3.2 Run-on Sentences227

Section Three Writer's Workshop228

14.4 Tips on Proofreading228

Appendix A Business Writing Glossary231

References251