图书介绍
管理实务英语PDF|Epub|txt|kindle电子书版本网盘下载
- 汪浩编著 著
- 出版社： 北京：北京航空航天大学出版社
- ISBN：9787512401822
- 出版时间：2010
- 标注页数：231页
- 文件大小：51MB
- 文件页数：238页
- 主题词：企业管理－英语－高等学校－教材
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图书目录
Unit 1 Introduction to Supply Chain Management1
Unit 2 Information Systems and Supply Chain Management6
Unit 3 Inventory Management across the Supply Chain9
Unit 4 Supply Chain Relationships13
Unit 5 Challenges Facing Supply Chain Managers17
Unit 6 The Role of Information Systems and Technology in Supply Chain Management19
Unit 7 The Importance of Information in Supply Chain21
Unit 8 Inter-organizational Information Systems27
Unit 9 Information Requirements Determination for a Supply Chain IOIS30
Unit 10 Translation to an Information Systems Prototype34
Unit 11 Information and Technology Applications for Supply Chain Management36
Unit 12 Future Challenges in Supply Chain Management43
Unit 13 Sharing Risks in Inter-Organizational Relationships45
Unit 14 Managing the Global Supply Chain50
Unit 15 The"Greening"of the Supply Chain53
Unit 16 International Marketing Defined57
Unit 17 International Marketing Involvement59
Unit 18 The Orientation of International Marketing65
Unit 19 Marketing Research67
Unit 20 Planning for Global Markets70
Unit 21 Market Distribution in the Supply Chain73
Unit 22 Channel Separation in Market Distribution75
Unit 23 Designing the Sales Force77
Unit 24 Recruiting Marketing and Sales Personnel79
Unit 25 Selecting Sales and Marketing Personnel86
Unit 26 Training for International Marketing90
Unit 27 Language Skills in International Business94
Unit 28 Introduction to Financial Management96
Unit 29 Accounting Fundamentals(1)：Basic Concepts and Terms103
Unit 30 Accounting Fundamentals(2)：Accounting Cycle112
Unit 31 Analysis of Financial Statements125
Unit 32 Time Value of Money,Risk,Return and Valuation131
Unit 33 Long-Term Financing145
Unit 34 Distributions to Shareholders：Dividends and Repurchases155
Unit 35 Working Capital Management161
Unit 36 Financial Distress171
Unit 37 Mergers and Acquisitions175
附录一 会计与财务常见词汇182
附录二 营销学术语187
附录三 供应链管理术语205
致谢229
参考文献230