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国际经贸英语读写教程PDF|Epub|txt|kindle电子书版本网盘下载
- 王俊梁等编著 著
- 出版社： 北京：外文出版社
- ISBN：7119024833
- 出版时间：2002
- 标注页数：538页
- 文件大小：16MB
- 文件页数：547页
- 主题词：
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图书目录
Unit1 Economics经济学1
TextA The World Economy on the Edge2
TestB 1．Calming the Waters16
2．The Chemistry of Growth19
Unit2 Marketing市场营销34
TextA Keeping Cool in China34
TextB The Long Drive into the Middle Kingdom51
Unit3 Investment投资60
TextA The New Land of Opportunity60
TextB China s Overseas Investment73
TextA The Balance of International Payments84
Unit4 Business Financing商业融资84
TextB The Joint International Venture98
Unit5 Management管理112
TextA A Basic Description of Managerial Work112
TextB The Japanese Approach to Business126
Unit6 Banking银行业务137
TextA A Healthy Shakeout138
TextB Swiss Banking Secrecy147
Unit7 The Futures Market期货市场160
TextA Futures160
TextB Fledging Futures Market Should Take Steps Towards World Stage171
TextA Winning the Service Game182
TextB The Service Encounter195
TextA Stock214
Unit9 Stock股票214
TextB US Stock Exchanges230
Unit10 Pricing定价243
TextA Pricing Objectives and Strategies243
TextB Poor Performance of Retail during Christmas Season：A Case for Changing Price Promotions262
Unit11 Human Resources人力资源277
TextA 1．Trained to Stay-How HSBC holds onto Staff277
2．Guaranteed to Work-MARK McCORMACK s Success Secret281
TextB 1．How to Find the Work You Love288
2．Surviving Job Crashes293
Unit12 Public Relations公共关系304
TextA The Workings of Marketing Public Relations305
TextB Tylenol Crisis：1996318
TextA Welcome to the Wired World332
Unit13 Business and Technology商业与科技332
TextB Space Race346
Unit14 Business Law商业法361
TextA Business Law：Contract and Agency362
TextB Business Law：Commercial Transaction and Bankruptcy373
Unit15 International Business Co-operation国际商业合作388
TextA Global Financial Centers389
TextB Economic Integration and Cooperation：Ford in Europe402
Unit16 Government and Trade政府与贸易416
TextA Export Boosters417
TextB Europe s Single Market429
KEY TO THE EXERCISES442
INDEX534