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国际商务管理 英文版PDF|Epub|txt|kindle电子书版本网盘下载

国际商务管理 英文版
  • 徐小贞总主编 著
  • 出版社： 北京：高等教育出版社
  • ISBN：9787040296372
  • 出版时间：2011
  • 标注页数：244页
  • 文件大小：63MB
  • 文件页数：256页
  • 主题词：国际贸易－商业管理－双语教学－高等学校－教材－英文

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图书目录

Chapter 1 Foundations of Management1

Part Ⅰ Defining Management3

Part Ⅱ The Essence of Management5

Part Ⅲ The Development of Management Thoughts15

Chapter 2 Business Organizations26

Part Ⅰ Business Planning28

Part Ⅱ Organization Charts and Organization Structure33

Part Ⅲ Forms of Business Ownership39

Chapter 3 Strategic Management47

Part Ⅰ Strategy and Strategic Management49

Part Ⅱ The Strategic Management Process51

Part Ⅲ Levels of Strategy60

Chapter 4 Organizational Culture72

Part Ⅰ Getting to Know Organizational Culture74

Part Ⅱ Identifying Types of Organizational Culture76

Part Ⅲ Learning to Read Organizational Culture82

Part Ⅳ Diagnosing Organizational Culture88

Chapter 5 Management Communication97

Part Ⅰ Introduction to Communication98

Part Ⅱ Dimensions of Communication101

Part Ⅲ Organizational Communication107

Chapter 6 Operations Management117

Part Ⅰ Definition and Strategies of Operations Management119

Part Ⅱ Operations Controls126

Part Ⅲ Production Processes and Technology133

Chapter 7 Human Resource Management139

Part Ⅰ Introduction141

Part Ⅱ Human Resource Management Activities144

Part Ⅲ Environmental Concerns and Current Issues158

Chapter 8 Financial Management165

Part Ⅰ Accounting and Financial Analysis167

Part Ⅱ Financing177

Part Ⅲ Merger and Acquisition183

Chapter 9 Marketing Management190

Part Ⅰ Developing and Pricing Products191

Part Ⅱ Distributing Products196

Part Ⅲ Promoting Products203

Chapter 10 Project Management212

Part Ⅰ Introduction to a Project214

Part Ⅱ Project Life Cycle219

Part Ⅲ Project Management224

Appendix Assessment Guidance231

Aims231

Assessment Procedures and Methods231

Demonstrating Knowledge and Understanding237

Roles of Student/Assessor237

Assessment Criteria238

Bibliography243

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