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现代商务英语阅读教程PDF|Epub|txt|kindle电子书版本网盘下载

现代商务英语阅读教程
  • 李全福，李永宁主编 著
  • 出版社： 天津：天津大学出版社
  • ISBN：9787561837924
  • 出版时间：2011
  • 标注页数：244页
  • 文件大小：4MB
  • 文件页数：253页
  • 主题词：商务－英语－阅读教学－高等职业教育－教材

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图书目录

Unit One Operations Strategy1

Part One Theory1

Text A Operations Strategy—an Overview1

Text B Competitive Priorities8

Part Two Practice14

Part Three Supplement20

Four Steps to Find New Customers20

Unit Two Corporate Culture23

Part One Theory23

Text A Culture：Your Environment for People at Work23

Text B How Toyota Is Rejuvenating the Idea of Corporate Culture29

Part Two Practice34

Part Three Supplement40

Create a Positive Corporate Culture40

Unit Three Human Resource Management43

Part One Theory43

Text A Human Resource Management43

Text B Performance Appraisal49

Part Two Practice55

Part Three Supplement62

“Peter”and“Deborah”Are Top CEO Names62

Unit Four International Marketing65

Part One Theory65

Text A Marketing65

Text B Internet Marketing71

Part Two Practice76

Part Three Supplement81

Web Marketing Strategy81

Unit Five E-commerce84

Part One Theory84

Text A Electronic Commerce84

Text B Online Shopping91

Part Two Practice96

Part Three Supplement102

Selling Online Can Create New Income Streams102

Unit Six Financing105

Part One Theory105

Text A Corporate Finance105

Text B Asian-Pacific Companies Take Equities Route to Refinance111

Part Two Practice117

Part Three Supplement123

China’s Banks in Drive to Boost Funds123

Unit Seven Foreign Exchange Market126

Part One Theory126

Text A Foreign Exchange Market126

Text B World Bank and IMF at Odds over Hot Money Flows132

Part Two Practice137

Part Three Supplement143

The Dispute of the Exchange Rate between USA and China143

Unit Eight International Logistics146

Part One Theory146

Text A Logistics146

Text B Supply Chain Management153

Part Two Practice158

Part Three Supplement164

DHL Signs EUR 17m.Contract with Skanska164

Unit Nine International Trade167

Part One Theory167

Text A International Trade167

Text B Economics of Free Trade173

Part Two Practice178

Part Three Supplement184

Trade Barriers184

Unit Ten Cross-cultural Communication186

Part One Theory186

Text A Potential Hot Spots in Cross-cultural Communication186

Text B Cross-cultural Solutions for International Business191

Part Two Practice196

Part Three Supplement202

Communicating in a Diverse Workplace202

Unit Eleven Improvement and Innovation205

Part One Theory205

Text A Business Process Improvement205

Text B Business Innovation211

Part Two Practice215

Part Three Supplement221

Innovation Can Reduce Impact of Global Crisis221

Unit Twelve Intellectual Property224

Part One Theory224

Text A What Is Intellectual Property？224

Text B Patent and/or Trademark That New Product231

Part Two Practice236

Part Three Supplement242

US and UK Highlight Progress on Patents Cooperation242

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