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旅游英语教程 精读分册PDF|Epub|txt|kindle电子书版本网盘下载
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- 修月祯主编 著
- 出版社: 北京:中国人民大学出版社
- ISBN:7300039995
- 出版时间:2002
- 标注页数:366页
- 文件大小:10MB
- 文件页数:381页
- 主题词:
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图书目录
UNIT 1 Introduction to Tourism1
Lesson 11
Text A Defining Tourism1
Text B WTO,PATA and CNTA8
Exercises13
Lesson 218
Text A Different Types of Tourists18
Text B The New Tourists24
Exercises27
Guided Writing Writing a Business Letter--Business Envelopes and the Standard Parts of the Letter33
UNIT 2 Tourism Marketing39
Lesson 339
Text A Marketing Concept39
Text B Market Development and Marketing Activities43
Exercises47
Lesson 451
Text A Marketing Aboriginal Cultures in Australian Tourism51
Text B Theme Promotions55
Exercises60
Guided Writing Writing a Letter of Invitation63
UNIT 3 Tourism Products69
Lesson 569
Text A What Are Tourism Products?69
Text B Tourism Product Differences73
Exercises77
Lesson 681
Text A Product Development81
Text B Efforts Made for Preservation and Special Tours85
Exercises89
Guided Writing Writing a Letter of Reply to the Invitation92
UNIT 4 Tourism Industry (1)97
Lesson 797
Text A Packages and Intermediaries97
Text B Tour Operators and Travel Agencies103
Exercises109
Lesson 8115
Text A Package Tours115
Text B China International Travel Service120
Exercises126
Guided Writing Writing a Response to the Complaint132
UNIT 5 Tourism Industry (2)137
Lesson 9137
Text A Land Transportation137
Text B Water Transportation143
Exercises148
Lesson 10155
Text A Air Transportation155
Text B Airline Services160
Exercises165
Guided Writing Writing a Memorandum (1)172
UNIT 6 Tourism Industry (3)175
Lesson 11175
Text A The History of the Hospitality Industry175
Text B The Organization of a Hotel183
Exercises191
Lesson 12199
Text A The Emergence of International Hotels199
Text B International Hotel Expansion in the Asian-Pacific Region205
Exercises209
Guided Writing Writing a Memorandum (2)216
UNIT 7 The Significance of Tourism219
Lesson 13219
Text A The Economic Significance of Tourism219
Text B The Tourism Engine224
Exercises229
Lesson 14236
Text A The Social and Cultural Significance of Tourism236
Text B Tourism:The World s Peace Industry242
Exercises247
Guided Writing Writing an Announcement251
UNIT 8 Places of Interest255
Lesson 15255
Text A Suzhou255
Text B Guilin261
Exercises265
Lesson 16271
Text A The Yellow Mountains--a Marvel of Natural Beauty271
Text B The Three Gorges277
Exercises282
Guided Writing Writing a Resume287
UNIT 9 Social Background291
Lesson 17291
Text A Chinese Business Profile291
Text B China s Culture297
Exercises302
Lesson 18309
Text A Environment309
Text B The Four Cuisines314
Exercises319
Guided Writing Writing Application Letters326
Key to the Exercises331