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国际战略管理 第6版PDF|Epub|txt|kindle电子书版本网盘下载
- （美）霍杰茨（ Hodgetts R.M.），卢森斯（huthans F.），多（Doh J.P.）著 著
- 出版社： 北京：人民邮电出版社
- ISBN：7115174857
- 出版时间：2008
- 标注页数：179页
- 文件大小：66MB
- 文件页数：193页
- 主题词：企业管理－英文
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图书目录
CHAPTER 1 Globalization and Worldwide De-velopments2
Objectives of the Chapter2
The World of BusinessWeek:Software2
Introduction6
Globalization and Internationalization7
Globalization,Antiglobalization,and Global Pressures7
Global and Regional Integration9
Trends in International Investment and Trade12
Economic Performance and Issues of the Major Regions15
North America15
South America18
Europe19
Asia23
Other Developing and Emerging Countries27
The World of BusinessWeek—Revisited29
Summary of Key Points30
Key Terms30
Review and Discussion Questions31
Answers to the In-Chapter Quiz31
Internet Exercise:Franchise Opportunities at McDonald's31
In the International Spotlight:India32
You Be the International Management Consultant:Here Comes the Competition33
CHAPTER 2 Strategy Formulation and Imple-mentation34
Objectives of the Chapter34
The World of Business Week:Ford Learns the Lessons of Luxury34
Strategic Management36
The Growing Need for Strategic Management37
Benefits of Strategic Planning38
Approaches to Formulating and Implementing Strategy38
Global vs. Regional Strategies42
The Basic Steps in Formulating Strategy44
Environmental Scanning45
Internal Resource Analysis46
Goal Setting for Strategy Formulation46
Strategy Implementation47
Location Considerations for Implementation48
The Role of the Functional Areas in Implementation50
Specialized Strategies52
Strategies for Emerging Markets52
Entrepreneurial Strategy and New Ventures54
The World of Business Week—Revisited55
Summary of Key Points56
Key Terms56
Review and Discussion Questions56
Internet Exercise:Dropping In on Dell Computer57
In the International Spotlight:Poland58
You Be the International Management Consultant:Go East,Young People,Go East59
CHAPTER 3 Entry Strategies and Organiza-tional Structures60
Objectives of the Chapter60
The World of Business Week:Intel Inside—Russia,That Is60
Entry Strategies and Ownership Structures61
Wholly Owned Subsidiary62
Mergers and Acquisitions63
Alliances and Joint Ventures63
Licensing65
Franchising66
Export/Import66
The Organizational Challenge68
Basic Organizational Structures69
Initial Division Structure70
International Division Structure70
Global Structural Arrangements71
Transnational Network Structures76
Nontraditional Organizational Arrangements77
Organizational Arrangements from Mergers and Acquisitions78
Organizational Arrangements from Joint Ventures and Strategic Alliances78
Organizational Arrangements from Keiretsus78
The Emergence of the Electronic Network Form of Organization80
Organizing for Product Integration81
The Changing Role of Information Technology in Organizing82
Organizational Characteristics of MNCs83
Formalization83
Specialization85
Centralization86
Putting Organizational Characteristics in Perspective86
The World of BusinessWeek—Revisited88
Summary of Key Points88
Key Terms89
Review and Discussion Questions89
Internet Exercise:Organizing for Effectiveness89
In the International Spotlight:Australia90
You Be the International Management Consultant:Getting In on the Ground Floor91
CHAPTER 4 Managing Political Risk,Govern-ment Relations,and Alliances92
Objectives of the Chapter92
The World of Business Week:Oil Shortage?92
The Nature and Analysis of Political Risk95
Macro and Micro Analysis of Political Risk97
Analyzing the Expropriation Risk100
The Role of Operational Profitability in Risk Analysis101
Managing Political Risk and Government Relations102
Developing a Comprehensive Framework or Quantitative Analysis102
Formulating and Implementing Responses to Political Risk:Corporate Political Strategies104
Managing Alliances108
The Alliance Challenge109
The Role of Host Governments in Alliances110
Examples of Challenges and Opportunities in Alliance Management110
The World of BusinessWeek--Revisited112
Summary of Key Points112
Key Terms112
Review and Discussion Questions113
Internet Exercise:Motorola in China113
In the International Spotlight:Peru114
You Be the International Management Consultant:Going to Gdansk115
CHAPTER 5 Management Decision and Con-trol116
Objectives of the Chapter116
The World of BusinessWeek:BMW116
Decision and Control Linkages119
Decision-Making Process and Challenges120
Comparative Examples of Decision Making121
Factors Affecting Decision-Making Authority122
Total Quality Management Decisions124
Decisions for Attacking the Competition126
The Controlling Process128
Types of Control129
Approaches to Control131
Control Techniques135
Financial Performance135
Quality Performance136
Personnel Performance138
The World of BusinessWeek—Revisited141
Summary of Key Points341
Key Terms142
Review and Discussion Questions142
Internet Exercises:Looking at the Best142
In the International Spotlight:Spain143
You Be the International Management Consultant:Expansion Plans144
Brief Integrative Case 1:KNP,N.V.145
Brief Integrative Case 2:Can Reliance Compete?150
In-Depth Integrative Case 1:The HP-Compaq Merger and Its Global Implications152
In-Depth Integrative Case 2:Can the Budget Airline Model Succeed in Asia? The Story of AirAsia158
Endnotes165
Glossary174