图书介绍
广告英语教程PDF|Epub|txt|kindle电子书版本网盘下载
- 华英，马永堂编著 著
- 出版社： 北京：经济管理出版社
- ISBN：7801624580
- 出版时间：2002
- 标注页数：362页
- 文件大小：25MB
- 文件页数：378页
- 主题词：
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图书目录
Acknowledgements1
Preface1
PartI Texts1
Unit 01 The Big Business of Advertising1
Unit 02 Advertising Agent9
Unit 03 Television Commercials19
Unit 04 Advertising Director27
Unit 05 Job Adverts36
Unit 06 Advertising Account Executive45
Unit 07 Print Adverts52
Unit 08 Art Director58
Unit 09 Baby Products and Service65
Unit 10 Copywriter73
Unit 11 David Ogilvy Remembered82
Unit 12 Graphic Designer92
Unit 13 Consumer Goods Adverts102
Unit 14 Sales, Marketing and Advertising Managers109
Unit 15 International Advertising Association115
Unit 16 Motion Picture, Radio TV Art Director124
Unit 17 International Advertising Festival132
Unit 18 Transit Advertising Pioneer——Harold L. Harrison140
Unit 19 World Federation of Advertisers150
Unit 20 A World Heritage Site155
Unit 21 Hollywood Signs170
Unit 22 IMD——Real World. Real Learning177
Unit 23 Advertising-Concerning the Children s Growth190
Unit 24 Labor Security Campaign200
Part II Advertising English Reading 1 to 10209
1．Advertising: A Medium of Information209
2．The Art and Science of the Advertising Slogan216
3．Word of Mouth Advertising238
4．Advertisements and the Study of History242
5．Political Advertising: What You Need To Know246
6．Advertising Agency Management255
7．Advertising——The Most Authoritative Voice Today267
8．Communication Skill272
9．How to Write a Winning Résumé278
10．How to Shine at a Job Interview282
Part III Appendix287
Appendix 1. Tape Scripts287
Appendix 2. Answers305
Appendix 3. Advertising Terms333
Appendix 4. Irregular Verbs352
Appendix 5. Numerals360